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Marketing Research Associate

The Demand Generation team at Brainshark is seeking an entry level Marketing Research Associate to help support our sales and marketing initiatives and data management programs.  This position will report to the Director of Data Operations and will work closely with Demand Generation, Marketing Operations, Account Development and Sales.  The Marketing Research Associate will work on a variety of projects using information in Salesforce.com, LinkedIn, and other tools to research attributes of our target companies, marketing audience and market trends.  This individual is comfortable working within different systems, is proficient in using Excel for data manipulation and analysis; organized; self-driven; can work independently and is also a team player with excellent communication skills.

Responsibilities:

  • Conduct company and contact research using online and internal resources including Salesforce.com, LinkedIn and other informational and Sales Intelligence tools
  • Work closely with Account Development and Sales to gather prospecting requirements and research company firmographics, market conditions and buying trends and groups
  • Contribute to data governance by maintaining and creating clean, complete contact lists and organizational charts for our target market, with relevant data such as direct dial phone numbers and accurate email addresses
  • Help build customer profiling and modeling to support targeted campaign strategies that drive account-based marketing
  • Assist with strategic projects that relate to lead generation and lead management procedures


Qualifications:

  • The ideal candidate will be a new or recent college graduate who is data-driven with strong researching skills and possesses a high degree of interest in growing into a sales or marketing career and is comfortable working on multiple data-related projects.

 

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