Brainshark’s Demand Generation Specialist will play an integral role in orchestrating and executing marketing programs and campaigns. Reporting to Sr. Manager, Demand Generation & Web, this individual is responsible for creating innovative campaigns and identifying opportunities to not only acquire new leads but also nurture existing leads with personalized, relevant messaging. Leveraging Marketo and paid marketing channels, this individual will work to drive sales qualified leads through the demand generation funnel with a focus on optimizing and improving campaigns based on results. This role works cross functionally with other members of the marketing team including content, marketing operations and creative, sales, and business development teams. This is a full-time position based in our corporate headquarters in Waltham, MA with convenient access to the Commuter Rail.