View Our Website View All Jobs

Marketing Research Associate

The Demand Generation team at Brainshark is seeking an entry level Marketing Research Associate to help support our account-based marketing initiative.  This position will report to the Senior Manager of Database Marketing and will work closely with Database Marketing, Marketing Operations, Marketing Programs and our Account Development Team.  The Marketing Research Associate will work with information in Salesforce.com, LinkedIn, and other tools to research attributes of our target companies, marketing audience and market trends.  This individual is comfortable working within different systems, is proficient in using Excel for data manipulation and analysis; organized; self-driven; can work independently and is also a team player with excellent communication skills.

The ideal candidate will be a new or recent college graduate who is data-driven with strong researching skills, and possesses a high degree of interest in growing into a sales or marketing career. 

This is a great opportunity for a detail oriented, technology-savvy professional with the highest commitment to quality who is interested in working with cutting edge technologies and a high-energy marketing team.  This is a full-time position based in our corporate headquarters in Waltham, MA with convenient access to the Commuter Rail.

 

Responsibilities:

  • Conduct company and contact research using online and internal resources including Salesforce.com, LinkedIn and other informational and Sales Intelligence tools
  • Work closely with Account Development and Sales to gather prospecting requirements and research company firmographics, market conditions and buying trends and groups
  • Contribute to data governance by maintaining and creating clean, complete contact lists and organizational charts for our target market, with relevant data such as direct dial phone numbers and accurate email addresses
  • Help build customer profiling and modeling to support targeted campaign strategies that drive account-based marketing
  • Assist with strategic projects that relate to lead generation and lead management procedures

 

Requirements:

  • BA/BS with concentration in Business, Marketing, or related discipline
  • Previous internship/job experience working in a B2B marketing or Sales environment
  • Previous internship/job experience using Salesforce.com (preferred, but not required)
  • High level of proficiency in Microsoft Office, especially Excel
  • Strong research skills
  • Excellent attention to detail
  • Proven ability to learn new technology applications quickly
  • Ability to manage multiple priorities and/or projects using appropriate methodologies and tools
  • Strong analytical skills
  • High personal and professional integrity

 

Additional qualifications:

 

  • Must be a self-starter and creative problem solver, with ability to work independently as well as collaboratively as part of a team
  • Motivated by a fast-paced environment
  • Solid time management skills with the ability to multi-task, work independently and meet deadlines
  • Outgoing and personable, willing to work face-to-face with a variety of cross-functional team members

 

About Brainshark:

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition.

With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere.

Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.

Read More

Apply for this position

Required*
Apply with Indeed
Attach resume as .pdf, .doc, or .docx (limit 2MB) or Paste resume

Paste your resume here or Attach resume file

150